Objective
Rebrand the identity of a prominent city. The rebranding should include a comprehensive visual identity system that extends beyond the logo to encompass all aspects of the city's brand. The identity must incorporate key elements that capture the essence of the city, such as iconic landmarks or cultural symbols. The logo should be versatile on a variety of media from digital platforms to merchandise. Create a brand identity that reflects the city's unique personality and helps to build a strong sense of community and pride among its residents, while also appealing to visitors and investors looking to explore all the city has to offer.
Havana’s rebrand incorporates key elements that capture the essence of the city, such as iconic landmarks or cultural symbols, and is designed to convey a sense of pride and identity. By utilizing bold and modern typography, combined with a vibrant color scheme, The new logo is instantly recognizable and appealing to a wide range of audiences. The rebranding also includes a comprehensive visual identity system that extends beyond the logo to encompass all aspects of the city's brand. This includes everything from typography and color palettes to photography and graphic elements, all designed to be cohesive and consistent across all media.
